2 staples in Nevada community close after 64
NEVADA, Mo. – A few stores that have been staples in the Nevada community for over half a century are closing.
The owners of Davison’s Shoes and Verco Sporting Goods have announced their retirement and closure after 64 years in business.
They organize liquidation sales in stores to get rid of the remaining stock.
Release on closing
NEVADA, Missouri, September 24, 2021 – Marvin and Betty Davison, owners of Davison’s Shoes and Verco Sporting Goods, have announced they are retiring and closing their doors after nearly 64 years in business. Located in a joint storefront in Nevada Square at 122 North Cedar, Davison’s Shoes and Verco are having a clearance sale that includes shoes, boots, handbags, athletic wear and athletic equipment.
“It’s bittersweet to shut down after all these years,” said Marvin Davison. “Ever since I was a little boy, I dreamed of owning my own shoe store. Right out of high school, I accepted a position as a shoe repairer at Fort Leonard Wood, where I also studied orthopedic foot problems and learned how to adjust shoes accordingly. I had a second job at a store in downtown Waynesville, where I repaired shoes and also started selling shoes to soldiers and their families in the evenings. Soon I was selling more than the day workers. Two months after Betty and I got married, we opened our own store and have been selling shoes ever since.
Marvin and Betty were just teenagers – aged 19 and 18, respectively – when they opened their first shoe store, Nevada Shoe Store, in Nevada Square in 1958. Shortly after, in 1961, they opened a second store with premium, cutting-edge footwear, Davison’s Shoes, the region’s only full-service shoe store.
“We wanted to provide our customers with a level of service that they couldn’t find anywhere else,” said Marvin. “People knew when they came to our store that they would find high quality, fashionable shoes and we would help them find a comfortable fit.
Davison’s Shoes would move to its current location in Nevada Square in 1971, in the space once occupied by Green Lantern and the Bellas-Hess catalog store. This is the last family-owned shoe store within a radius of approximately 150 miles, and with storage of 20,000 pairs of shoes, it was one of the largest shoe stores in the area.
From the 1960s through the early 1980s, Davison’s company, Davison Enterprises, continued to expand retail in the Midwest, often opening multiple stores in the same community at different prices to reach different customers. Davison Enterprises grew into a major regional presence in the footwear, clothing and sporting goods retail markets at its peak, operating 96 stores in eight states. In addition to its family-owned shoe stores, the Davisons have opened concept stores, men’s and women’s clothing stores, western clothing stores, as well as Verco, a regional sporting goods and institutional sales entity. who supplied uniforms and athletic equipment to schools in the Midwest.
As a leading member of the shoe retailing industry, Marvin Davison was also a member of the Board of Directors of the National Shoe Retailers Association during the 1970s and 1980s.
“We are certainly living in a different time than when Betty and I opened our first store. We have seen manufacturing move from the United States to overseas. We’ve seen the retail landscape shift from mom and pop stores to huge national and multinational chains and now online. It’s been quite a journey, ”said Marvin. “I’m just glad Betty and I got to take it together.”
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