adidas Originals + AFROPUNK New TRIPLE PLATFORUM Forum With Marsha Elle and Antoni Bumba
After a successful release in June, AFROPUNK and adidas have once again collaborated on a release inspired by the TRIPLE PLATFORUM. The new TRIPLE PLATFORUM is inspired by the iconic black and white silhouette of AFROPUNK, which has become synonymous with the brand’s nonconformist spirit. The new sneaker is the second release of the collaboration between AFROPUNK and adidas, as part of the “Live the F @% k Out Loud” campaign. Revolutionizing the sport of basketball on the court in the decades since its inception, the TRIPLE PLATFORUM has evolved from the forum into a style icon, and the silhouette represents an open invitation to self-expression.
adidas has been at the forefront as a global designer and developer of athletic footwear and apparel. With this new release, we’ve revamped the beloved Forum to new heights that will carry on the footwear legacy as a cultural icon that transcends fashion trends. The latest version of the Forum echoes the traditional form of the sneaker, but is also relevant to today’s change makers.
With the new TRIPLE PLATFORUM available worldwide and online on September 24, AFROPUNK and adidas have been pushing the concept of being shameless with your truth and identifying the creatives who have made remarkable strides in the creative space. For the new campaign, influencers embrace the beauty of their skin without fear of judgment. This new campaign will revolve around recording artist and Brooklyn Native, Junglepussy, non-binary TikTok content creator, Antoni Bumba, and bionic model and singer-songwriter, Marsha Elle, photographed from the future. Christian Cody who captures these young creatives telling their stories via evocative images and videos that see them speak the truth naked in the new TRIPLE PLATFORUM’S.
AFROPUNK and adidas have always embraced the forward culture movement, tackling hard truths through an unconventional fashion that challenges the status quo. The TRIPLE PLATFORUM is a reinvented classic silhouette designed for a new generation who don’t hide behind labels or fear of judgments and make bold decisions to empower themselves.
Anita Asante, Head of Global Strategic Partnerships at AFROPUNK, said: “What brought AFROPUNK and adidas together is a common set of values of wanting to provide a platform for young black creative voices to express themselves freely. through art, fashion and music. The partnership with adidas is a special time for us. Our community continues to advance culture with ingenuity and resilience, and this year we will celebrate the innovators of our global community of taste makers who are creating a new world before your eyes. “Live the F @% k Out Loud” is AFROPUNK’s rallying cry to the collective resilience and genius of the global black community and we celebrate the courage and determination that have brought us here with our exclusive TRIPLE PLATFORUM at AFROPUNK.
AFROPUNK has devoted efforts to building spaces that allow their community to be themselves shamelessly. Their contributions to culture have been translated through music, photography, literature and fashion, creating a golden thread of darkness that connects our global community and provides a platform to elevate their unique perspective on the world. to ultimately create the color, gender, belief, origin, capacity and inclusive future of the sexuality we all dream of. This exciting and iconic partnership creates a movement that permeates diverse cultures, gender and race politics to drive a unified narrative that enables people to live without fear of being themselves. Our audiences are continually changing and breaking down the boundaries surrounding identity and self-expression, and with this partnership, we’ve created a tangible product that tells that story. The shoes are a celebration of ownership, power and represent joy, resilience and being loud, a symbol that our community can carry loud and clear.
The adidas TRIPLE PLATFORUM features a triple stacked sole in soft leather on the upper, then branded with adidas badges, including Three Stripes and the iconic Trefoil logo on the tongue. The shoe is available worldwide on September 24 and can be purchased online and at select retailers. Stay tuned for more. For more info, drops and news on the release, please follow our social platforms @afropunk @adidasoriginals #adidasforum.