Allbirds lands in Vancouver | Vancouver Sun

The sustainable footwear and apparel brand recently opened its first Canadian store, located at 2262 West 4th Ave. in Kitsilano.

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The Allbirds brand, based in San Francisco, has landed in Vancouver.

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The sustainable footwear and apparel brand recently opened its first Canadian store, located at 2262 West 4th Ave. in Kitsilano.

According to brand co-founder Joey Zwillinger, Kits’ city and chosen neighborhood was a great fit for a first location.

“I think Vancouver is like New Zealand or like the San Francisco of Canada,” Zwillinger explained, speaking via Zoom ahead of the opening. “It’s outdoors, it’s focused on health and well-being. It’s a beautiful coastal city, and I think the city’s consumers and residents embody the same kind of values ​​that are found in both of our company’s homes, which are the Bay Area and New Zealand.

Along with aligned vibes and values, the decision to locate in the city was guided by e-commerce measures, which told the Allbirds team that its products are doing “very well” with Vancouverites. .

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“Specifically, the Kitsilano neighborhood is an incredible entry point for us,” says Zwillinger. “It’s like the epicenter of those values ​​and that kind of person who has already been around what we’re trying to achieve – something good for you, good for the planet.”

Sustainable footwear and apparel brand Allbirds has opened its first Canadian store at 2262 West 4th Ave.  in Kitsilano.
Sustainable footwear and apparel brand Allbirds has opened its first Canadian store at 2262 West 4th Ave. in Kitsilano. all the birds

Founded in 2016 by Zwillinger, whose background lies in engineering and “renewable energy”, and former New Zealand national football star Tim Brown, Allbirds focuses on offering products made from materials natural, sold with transparent production practices and provided with a measurement of the carbon footprint.

“We really put the purpose of what we’re trying to accomplish for the Earth at the center of what we do so that every time we sell a shoe, it’s better for the planet, as well as for our business,” says Zwillinger about the brand’s matching shoes and clothing for men, women and children. “The way we really institutionalize this is that we create a single metric that drives all of our day-to-day decision-making activity. It is the carbon footprint of a product.

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“And if you reduce your carbon footprint to zero, you are neutral for the day. If you get it negative, you are even doing something positive for the climate. This is our ambition.

At the new Kitsilano location, shoppers will find an expanded offering of footwear such as Tree Flyer sandals and Sugar Sliders, as well as select apparel. Zwillinger says the plan is for the store to become a hub, not only of the product, but also of the community.

“Before opening a store, we have something called the Allgood collective and we have a number of members that we started working with as ambassadors in Vancouver to expand our reach in the community there- low,” says Zwillinger. The ambition is for the venue to serve as a “home base” for local running clubs, artists and more.

“Just being a focal point to bring people together,” summarizes Zwillinger.

The new store in Vancouver will be followed later this year by the opening of a store in Toronto, according to the brand. The expansion into Canada is part of a broader growth plan that will see more Allbirds stores open in the US, China, Japan, South Korea, UK, Netherlands , Germany, France and New Zealand.

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