Allbirds will offer the resale of shoes with the “Rerun” platform
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Allbirds enters the second-hand sneaker market with Rerun, an integrated resale platform as part of its efforts to halve its carbon emissions, Business in vogue can exclusively report.
Starting today, U.S. customers will be able to trade in their slightly imperfect, lightly worn sneakers for $20 in-store credit by dropping them off at any of three outlets in Los Angeles, Chicago and New York, according to Allbirds. The used sneakers will then be refurbished by Trove, the white-label resale service, before being resold on the Allbirds ReRun platform for around two-thirds of the original sale price. (New Allbirds sneakers retail for $98-130, but used models will start at $59.)
The New Zealand-American shoe company, which raised more than $300 million in its November IPO, has expanded into the lifestyle in recent years, adding clothing staples and casual wear. high-performance sports to its offer. While the resale platform will focus on sneakers for now, sustainability manager Hana Kajimura said the brand will consider expanding it into new categories in the future.
Allbirds has drawn both praise and criticism for its labels on each individual product with its carbon footprint and laser focus on carbon emissions – which it aims to halve by the end of 2025. Alongside the partnerships and new materials aimed at reducing this number, doubling the lifespan of its products is a strong ambition. “Extending the life of the product always means we had to create it and ship it, but if we zoom out beyond a pair of shoes and think more broadly, we know the world would be better off making fewer products,” says Kajimura.