Big boost for Enda as Kenyan shoe maker partners with KBL

Kenya’s pioneer running shoe company Enda Sportswear has partnered with Kenya Breweries Limited (KBL to produce a high performance running trainer dubbed “Tusker Mwanzo”.

The partnership with Enda aims to produce a locally made running shoe while helping local businesses in the shoe production value chain realize their full potential.

KBL Managing Director John Musunga praised Enda for its commitment to expanding Kenya’s manufacturing capacity and supporting local communities.

Finished Tusker sneakers ready for packaging PIC: COURTESY

“Enda Sportswear does an incredible job proving to the world that Kenya has what it takes to be a major sportswear manufacturing hub. As Kenya’s premier running shoe company, we applaud Enda as a pioneer in the sportswear space creating more opportunities through local sourcing of raw materials, job creation and generation of economic income stimulating community empowerment to uplift Kenyans in industry. Said Musunga

For his part, Navalayo Osembo, CEO of Enda Sportswear, said:

“We are deeply honored to work with Tusker on this project. Enda is a Kenyan brand that celebrates Kenyan excellence and the spirit of friendship and community. This partnership made perfect sense and we hope it will encourage more Kenyan brands to collaborate ”,

Enda Sportswear chief designer Cyprian Kiswili inspects workers who assemble shoe parts at Umoja Rubber EPZ Company in Kilifi County. PHOTO Haniel Mengistu

Based in Kilifi County, Enda Sportswear runs a factory that currently employs up to 100 employees in its production line, which Osembo says is essential to uplift the community around them through job creation and the economic empowerment of young people.

“In the past, we have relied on imported shoes to meet the needs of the Kenyan market, but now we have the capacity to locally manufacture these high performance quality shoes that people appreciate. Our hope in the next few years, these shoes will be 100 percent locally sourced and made from Kenya to the world, creating more economic opportunities for Kenyans to realize their full potential in the industry, ”Osembo added.

The Tusker Mwanzo shoe has already been on the market and is available for purchase at local sportswear stores.

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