Cool Collaboration of SANUK and GRATEFUL DEAD ™ Delivers Comfortable Winter-Ready Vibrations
Conscious in a sustainable way. Psychedelically fair. Cozy & classic.
GOLETA, Calif., November 9, 2021 / PRNewswire / – Sanuk, a division of Deckers Brands (NYSE: DECK), today announced the fifth iteration of its ongoing collaboration with iconic rock band The Grateful Dead, powered by Warner Music Artist Services. Just in time for winter, this new indoor / outdoor SANUK & GRATEFUL DEAD ™ capsule for men and women keeps feet warm in cold weather and wicks moisture away when warm. Iconic details such as embossed Steal Your Face logos, embroidered band hits, and psychedelic and colorful fur interior linings provide a nod to the band’s heritage.
This brand new jam is a blend of Sanuk’s Cozy Vibes wellness collection and classic Grateful Dead style and with a soft, plush wool and Tencel blend inside each shoe, your feet couldn’t be in a happier place this season. The collection has been designed with sustainability in mind, with environmentally friendly materials such as 100% traceable and responsible leather, recycled polyester, a sock liner containing 85% bio-based content and Sugar Mat Comfort outsoles. environmentally friendly made with 55% sugar cane foam. , in line with the group’s long heritage in protecting environmental health and the well-being of the planet.
The collaboration has two styles: the Cozy Vibe Low x Grateful Dead, featuring responsibly sourced cognac leather uppers with embossed Steal Your Face logos, Dead-inspired liners and lowered heels, and the Cozy Vibe x Grateful Dead Slipperwarm, fluffy slip-on with a soft corduroy upper in neutral colors with band name embroidery details. Both are available in male and female versions.
“We are grateful to continue our collaboration and bring the classic, eclectic style and eco-friendly philosophy of Dead to this comfortable new collection,” said Seth Pulford, Director of Marketing at Sanuk. Whether it’s an early morning surf check, life after snowboarding in a lodge, or just chilling out in the great outdoors with good friends and good bits, this pod offers ridiculous comfort. for your happy places in winter. “
The fifth part of the SANUK & GRATEFUL DEAD ™ collection is launched today exclusively on Sanuk.com. Retail prices vary from $ 85 – $ 95.
For more information on the latest SANUK & GRATEFUL DEAD ™ collection, visit www.sanuk.com/sanuk-x-grateful-dead-collaboration or follow us on Instagram @sanuk #smilepassiton.
About the Grateful Dead
The Grateful Dead is a social and musical phenomenon that has become a true American treasure. In 1965, a whole generation was bound by common ideals, coming together by the hundreds and by the thousands. This move created a seamless connection between the group and their fans. As the group turned, Dead Heads followed. Not because it was part of popular culture, but because it is a real counter-culture that still exists today, which sincerely believes in the value of its beliefs. By 1995, The Grateful Dead attracted the largest number of viewers in the history of the music industry and remains one of the all-time leaders in concert ticket sales today. Eventually, the caravan grew into a community with various artists, artisans and entrepreneurs responding to a growing demand for merchandise connecting them to music. Today, the connection is stronger than ever. The group was inducted into the Rock & Roll Hall Of Fame in 1994 and received a Grammy® Lifetime Achievement Award in 2007. Their final tally of 2,318 concerts in total remains a world record. The Grateful Dead recently celebrated their 50th album in the Billboard Top 40, a feat no other group has achieved.
Welcome to the world of Sanuk. We are an unconventional footwear brand whose mission is to be the supplier for the journey to your place of happiness. In 1997, we were founded with a simple goal: to make people smile … and to pass it on. In Sanuk’s world, smiles are always bigger… every step of the way to your happiness. For more information visit sanuk.com or follow @sanuk #smilepassiton
On Deckers Brands
Deckers Brands is a global leader in the design, marketing and distribution of innovative footwear, apparel and accessories developed for both everyday and casual use and for high performance activities. The Company’s brand portfolio includes UGG®, KOOLABURRA®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in over 50 countries and territories through certain department and specialty stores, company-owned and operated retail stores, and certain online stores, including websites owned by the company. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers around the world. For more information, please visit www.deckers.com.
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