Coresight Research’s Second Annual 10.10 Shopping Festival Goes Live

NEW YORK–(COMMERCIAL THREAD) – Coresight Research will host its second annual 10.10 Shopping Festival on October 10, 2021, from 10:00 a.m. to 10:00 p.m. ET, in partnership with live shopping platforms, CommentSold and Smartzer, and video co-shopping platform Live 1: 1, GhostRetail. This year, Coresight Research has partnered with Access Beauty Insiders to bring more beauty brands, especially independent brands, to 10.10 to generate discovery and excitement.

10.10 Shopping Festival has an important charitable aspect so that consumers and brands can work together to make a difference, as participating retailers and brands donate at least 5% of their sales to partner charities. Consumers increasingly choose where to spend based on the social / ethical / cultural values ​​of retailers and brands. In a recent exclusive survey of U.S. buyers from Coresight Research, 60% of U.S. shoppers say a retailer’s or brand’s social impact is important when shopping for clothing and footwear, which makes the charitable donation of 10.10 a huge benefit for all event attendees. Charities included this year include the American Heart Association, Delivering Good, the National Breast Cancer Foundation, PinkAid, Retailers United, St. Jude Children’s Research Hospital, and Soles4Souls.

This year’s festival is focused on accelerating the adoption by American consumers of live streaming. Live streaming platforms offer higher consumer engagement and dramatically reduced return rates compared to e-commerce in general, providing retailers with significant opportunities for increased profitability. According to a survey by Coresight Research, 39.7% of consumers buy in livestreams for good deals, 38.2% to discover new products, 36.6% to learn more about new products and finally 30.7% because the purchase is exciting.

Deborah Weinswig, CEO and Founder of Coresight Research, said, “Direct shopping has gone from zero to $ 300 billion in China in a very short period of time. We are confident that the US market will achieve what we see in China, and the 10.10 Shopping Festival will allow retailers and brands to test, learn and grow this segment of the business. Compared to 2020, Coresight Research estimates that the penetration of live e-commerce in the United States will more than triple by 2023, representing huge potential for growth.

To introduce the US market to direct shopping and give retailers and consumers the opportunity to explore and test the chain, Coresight partners with Commentsold, Ghost Retail and Smartzer, platforms used by global brands and retailers. to make their live broadcasts and videos purchasable, on 10.10 Fête du Shopping.

“We work with over 6,000 retailers who are already using direct selling to connect with their customer audiences on a personal level,” said Brandon Kruse, CEO of CommentSold. “So we’re excited to partner with Coresight Research at Shopping Festival 10.10 to provide new opportunities for merchants on our platform to reach customers through live sales. ”

Jimmy Furlano, Founder and COO of GhostRetail, added: “The world of retail is changing rapidly as live streaming video is no longer a novelty, but a new standard of online shopping. . GhostRetail is proud to support the 10.10 Coresight Shopping Festival, supporting a fantastic cause that is both innovative and charitable, and to help participating retailers understand how our 1: 1 live video co-purchase platform can add value. selling profitable videos to their businesses which is proven to convert ecommerce transactions by more than 7 times.

“We are extremely excited to be a part of the 10.10 event, allowing brands and retailers to access Smartzer’s live shopping technology,” said Karoline Gross, Founder and CEO of Smartzer. “We’re very interested to see how different brands and retailers in the United States will approach shoppable live content throughout the event, following the format’s tremendous success in China, where nearly 15% of all sales online now come from direct shopping. Results of direct purchases in other markets are already showing engagement rates of up to 75%, which strongly suggests that this format will become the heart of e-commerce. ”

Lisa Mason, famous sales host on national and digital commerce platforms, and Sarah Williams, on-air host and performer seen on Amazon Prime, CBS, E Network and Yahoo Productions, will host select sessions of 10.10 Livestream.

Participating retailers and brands

  • 100% pure

  • Astouri

  • Auda B.

  • Beauty

  • CoFi

  • DefineMe Perfumes

  • Fifth and cherry

  • Gladys Tyler

  • bonMRKT

  • To guess?

  • High on love

  • Immunocology

  • Longaberger

  • Macy’s

  • Hair May 11

  • My skin & Cie

  • Neighborhood merchandise

  • Organic Apoteke

  • Organic candy factory

  • Purlisse Beauty

  • Retail Pride

  • Protected beauty

  • Skin authority

  • T3

  • Urban wild

  • Vera bradley

Charitable partners

  • American Heart Association

  • Deliver well

  • National Breast Cancer Foundation

  • United retailers

  • St. Jude Children’s Research Hospital

  • Insoles for souls

To participate in the 10.10 Shopping Festival or for more information on the event, visit

About Coresight Research

Coresight Research is a retail and technology research and consulting firm. Founded in 2018 by Deborah Weinswig, Global Retail Analyst, the company is headquartered in New York with offices in London, Lagos, Hong Kong, Shanghai and Mangalore (India). The company provides data-driven analytics and strategic advice to clients including retailers, brands, enterprise technology companies, accelerators, and more. In addition to being renowned for the breadth and depth of its research, Coresight Research is known for its expertise in the Chinese market, helping clients with their market entry and cross-border e-commerce strategies. Coresight Research is also known for its Innovator Intelligence platform, made up of a vast network of tech entrepreneurs that it actively cultivates through events, mentoring, and regularly updated report coverage. For more information, visit

About the comment Sold

CommentSold provides the complete technology infrastructure that retail SMEs need to operate and grow their businesses. The digital platform simplifies inventory and order management, payments, invoicing, labeling, packaging and order processing for business owners, and enables direct and social media selling , mobile apps and websites. Retail SMEs can run all of their sales operations on the CommentSold platform, while DTC and large traditional retailers will soon be able to use the platform to move from conventional sales channels to direct selling. and social. The company was named after “comment selling,” which refers to retailers posting on social media and allowing shoppers to purchase items in real time by typing “sold” in the comments of a post. Led by entrepreneur Brandon Kruse and based in Huntsville, Alabama, CommentSold currently powers e-commerce operations, including direct and social selling, for more than 6,000 businesses. For more information, please visit

About GhostRetail

Founded in 2019, GhostRetail is the first 1: 1 live video shopping platform to deliver a full in-store experience online. Developed specifically for enterprise retailers, it drives revenue and bottom line growth through live and in-person sales consultations that thrill buyers and integrations that create a seamless experience from discovery to checkout. . GhostRetail also opens up new opportunities for brands to activate influencer communities and expand traditional sales forces. For more information about GhostRetail and our solutions, visit

About Smartzer

Smartzer is a platform used by global brands and retailers to make their live broadcasts and videos purchasable, to drive engagement and accelerate conversion. Live streams and purchasable videos can be shared on e-commerce and social media platforms. Smartzer is part of LVMH La Maison Des Startups, with clients such as Bloomingdale’s, Valentino, JD Sports, Adidas Missoni and Samsung.

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