Fendi invests in a new shoe factory – WWD

MILAN — Fendi plans to open a new shoe factory in Fermo, in Italy’s Marche region, a key shoe production center in the country. The factory should be inaugurated in the fall.

The Italian luxury brand will relocate from its current facilities in nearby Porto San Giorgio.

“Italy is synonymous with tradition, history, beauty and above all excellence,” said Serge Brunschwig, President and CEO of Fendi. “For this reason, investing in Made in Italy and quality craftsmanship is crucial to ensure that these skills are passed down from generation to generation of artisans.”

To this end, last September the company selected the State Professional Institute for Industry and Crafts “Ostilio Ricci” in Fermo to launch the first edition of the Fendi Footwear Master Class, “in the aim of training a new generation of specialized craftsmen to succeed on the values ​​of craftsmanship and to work with precision, manual skill and creativity”, declared the leader. “We are very proud to start the works of this new factory, which will allow us to increase our production as well as our workforce.”

Fendi’s new site spans over 75,600 square feet and includes a range of manufacturing, office and warehouse areas. The front features an innovative corrugated aluminum surface with a leather-like wave effect. The modern effect is further enhanced by ribbon windows and large open spaces – all integrated into the natural formation of the landscape.

Other key elements include steel furniture and quartz cement floors; interiors in neutral gray and white, and upholstered furniture in pastel colors made from recycled Fendi leathers. Black light fixtures and a spiral staircase placed at the entrance recall Fendi’s Roman headquarters at the Palazzo della Civiltà Italiana.

Designed to be as environmentally neutral as possible, the building will make maximum use of natural daylight with part of its electricity generated from solar panels, thanks to large glass walls, internal partitions and skylights.

This moment is particularly important for our city: one of the biggest names in the world of fashion is coming to Fermo,” said Paolo Calcinaro, the city’s mayor. “I would like to thank Fendi for their truly meaningful, inclusive approach to community and territory, with results that go beyond employment, which will see a steady increase in the coming years compared to the current situation. is not just for one city but for the entire footwear supply chain.

Calcinaro also underlined the importance of launching the master class, “thereby opening the possibility for many teenagers, whom I invite to join this type of path, to ensure a solid and important future that keeps our traditions alive”.

This is the final stage of Fendi’s investments in Made in Italy production and in supporting future generations.

As reported, the company is building a new factory in Bagno a Ripoli in Tuscany, outside Florence, which is expected to open in the second half of 2022. This will allow the Rome-based company to further develop and produce its leather goods category, and serve as a training center.

Situated on an area of ​​eight hectares and covering a space of 140,400 square feet designed by the Milanese architecture firm Piuarch, the building previously housed the Fornace Brunelleschi kiln. Work began in the area in August 2018 to clear and prepare the site.

Fendi has also launched the “Adopt a school” program educational project in collaboration with Altagamma and the “Ostilio Ricci” institute, also located in Fermo, aimed at combating unemployment and protecting Italian manufacturing skills by connecting the luxury industry, including the fashion, hospitality, design and automotive with Italian schools, in particular, technical and scientific institutes.

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