Floafers shoe store enters Bell Works in Holmdel

HOLMDEL, NJ – You can now shop in person at Floafers at its new Bell Works store.

Floafers are antimicrobial, lightweight foam moccasins that “emphasize comfort and versatility,” the store’s spokesperson said in a press release.

Bell Works already houses the company’s headquarters. Now, it will have 900 square feet of retail space in the same complex.

The new space will feature custom shelving and fixtures to showcase the 150 variations of Floafers, all of which will be available for purchase on the site.

It will also host a new “Test and React” program, which will allow the outlet to dynamically adjust inventory based on sales performance. Four-foot replicas of selected Floafers will also be on display.

“When we moved our headquarters to Bell Works in September 2021, we were immediately captivated by the creative and community-driven atmosphere. We immediately knew this would be the perfect location for our first retail location,” said Larry Paparo, President and CEO. of the Flaneurs.

“This arrangement will allow us to have a direct line of communication with our customer base and to use the feedback we receive through our ‘Test and React’ program to make more informed decisions as we expand our presence at scale. national.”

Launched in 2017, Floafers is rapidly modernizing the foam footwear market, the press release states. The floats can be found in department stores nationwide and the company also has a thriving e-commerce presence, according to the press release.

Floafers have diversified their product line through collaborations with partner companies such as Crayola, where they have developed a Crayola Silly Scents Floafer that features different scents for children.

Ralph Zucker, president of Inspired by Somerset Development, the developer behind Bell Works New Jersey, welcomed the new addition.

“Floafers are a fantastic addition to our lineup and I have no doubt they will soon be a staple of Bell Works and the community at large,” he said. The mayor of Holmdel, Gregory Buontempo, was also present for the inauguration.

In addition to its corporate partnerships, the foam shoe company also maintains a network of corporate giving initiatives. Floafers’ recent charitable efforts include partnerships with events such as the American Cancer Society’s Making Strides Against Breast Cancer walk in Point Pleasant and Jimmy Johnson’s Quest For the Ring Fishing competitions, according to the press release.

The company also has corporate sponsorship with Friendship Circle, a non-profit organization that provides event and volunteer services to children with disabilities and has sponsored local New Jersey athletes such as the Manalapan Braves Red, a team youth baseball; John Leonardo, a professional featherweight boxer in Englishtown; and Nick Galanti, a professional MMA fighter from Freehold, according to the press release.

To learn more about Floafers, visit their website.

As for Bell Works, it was built between 1962 and 1964 by modernist architect Eero Saarinen for Bell Labs, the headquarters for award-winning communications technology research and development.

Today, Bell Works’ redeveloped “metroburb” – a suburban metropolis – offers a variety of workspace options. Its office community is home to companies that include Fortune 500 companies and early-stage startups, the press release said.

The Bell Works Indoor Pedestrian Street, a quarter-mile-long atrium known as “The Block at Bell Works”, provides a destination with a variety of shops, restaurants, health care services and community, entertainment and more.

The building has also become a hub for private events and public activities of all kinds, including networking events and corporate gatherings; rooftop fitness classes; a weekly farmer’s market; lively happy hours with live music; year-round community fundraisers; 5km marathons; and more. Visit Bell Works here.

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