Footwear Fashion Tips: Check Out These Footwear Trends That Are Driving The Market | fashion trends
Fashion brands are under heavy pressure to reinvent themselves after the pandemic, but many are unavoidable to adapt digital fashion to the future of sustainable fashion, as traditional fashion brands were hesitant to implement new technologies and the footwear industry could not be left behind. Fashion brands are implementing a consumer-centric strategy to see what customers really want and this disruption of the fashion industry along with revamping of the existing business model could be the ultimate solution to meet the needs of the brands fashion and consumers.
With sustainability, reusability and personal care at the top of brand-conscious new-age consumers, a clear shift is being seen in the way customers interact with brands and their products while supporting sustainability is the new trend of fashionable and rightly so. Sustainable fashion is influencing post-pandemic fashion choices as Covid-19 lockdowns lift across the world after two years of the coronavirus pandemic.
Everyone likes to look fashionable and always be fashionable and that means a lot of shopping, but we forget and ignore the cost that comes with it and that’s the environment. According to the BBC, fashion accounts for around 10% of global carbon emissions and nearly 20% of global wastewater and all of these figures suggest the impact fast fashion has on the environment.
Brands that come through various sales and distribution channels tend to be lighter on quality and heavier on cost, making you feel like you’re buying premium products. However, if you go the extra mile and look for a brand that offers Direct-To-Consumer services, you cut out the middleman, pay for high-quality products that are directly manufactured in a unit and shipped to you. D2C consciousness is the driving force of the footwear fashion industry.
In an interview with HT Lifestyle, Veena Ashiya, Founder and CEO of Monrow Shoes & Accessories, said: “The footwear industry is slowly making its mark and taking the reins towards sustainable fashion as the industry and more importantly yet, new age start-ups are taking it upon themselves to ensure that fashion now helps make our planet a better place for the future of fashion. Brands are now using vegan, reusable and recyclable materials for products that are laying the foundation for conscious fashion for Millennials and GenZ. In sustainable footwear, shoes, heels and flats are all receiving major consumer acceptance as the generation becomes aware of what they are wearing and the effect it has on mother earth.
Manohar Kamath, CXO and Chief – Myntra Fashion Brands, Myntra took his roots in the same direction and said, “GenZ consumers are known to resonate well with brands that resonate with their value systems, while remaining fashion in their fashion choices. The fashion world is witnessing an increased trend towards embracing sustainable fashion with an awareness towards the wider environment. Sustainable footwear, like fashion, has found its way into the hearts of new-age consumers.
He added, “Brands offer a wide range of contemporary interpretations of the many indigenous designs and crafts present in India’s heritage in eco-friendly fabrics and vegan leather to fashion-conscious consumers. A natural visual appeal, with unique designs, hand printing, weaving, tie and die sets the collection apart, creating a niche in the segment. Although creating a 100% eco-friendly shoe line comes with a set of underlying challenges, brands are coming up with innovative solutions such as using wool and cotton as raw materials to create lines elegant, trendy and durable products.