KEEN Footwear launches a shoe with agricultural waste
KEEN Inc. has launched its proprietary manufacturing method which uses agricultural waste to create plant-based soles made without chemical solvents. Photo: KEEN shoes
KEEN Inc., the footwear brand with a mission to make the outdoors inclusive and accessible to everyone, has launched its proprietary manufacturing method that uses agricultural waste to create plant-based soles made without chemical solvents.
As part of KEEN’s Detox The Planet initiative, the “Field to Foot” sneakers were created by the company’s Advanced Concepts team. The new F2F technology embraces KEEN’s commitment to creating footwear that reduces the negative impact on the planet and encourages its wearers to get out and enjoy the outdoors.
The first styles, available in men’s and women’s sizes, are priced at $ 120 and are available on the KEEN website. The version also features KEEN’s “one-box” packaging which uses 63% less cardboard and is 100% biodegradable. It took two years to develop the F2F technology, and the brand partnered with Huntsman Polyurethane to develop and test the herbal compounds in the shoes.
“With F2F technology, KEEN provides measurable solutions to footwear engineering that are less damaging to the environment,” said Steve Workman, senior director of global product innovations. “F2F, which uses advanced sustainable polyurethane technologies, is the most significant environmental technology launch in KEEN’s history. Combined with KEEN’s “one-box” pilot, this collection is a significant step towards setting a new industry standard for sustainable footwear. With 77 percent of Americans concerned about the environmental impact of the products they buy, we’re confident people will think this line is convincing.
KEEN recently launched KEEN Corps, a loyalty rewards program where fans can earn points for volunteering, donating to local organizations through KEEN, and shopping. Program members can earn points for receiving discounts, limited edition products, entry into giveaways, branded giveaways, and other perks.