Millions of customers shopped at the End of Season Sale event: Flipkart



Walmart-owned Flipkart said millions of customers bought fashion, accessories and lifestyle products during the e-commerce company’s End of Season Sale (EOSS) which just ended . The company said it has advanced economic growth for thousands of sellers. However, the company did not reveal the exact number of customers who shopped on its platform or the number of fashion products sold during the EOSS.

“We have seen a resurgence in consumption and a drastic increase in engagement after the pandemic,” said Abhishek Maloo, Senior Director of Flipkart Fashion.

This EOSS 2022 also saw the start of a 24X7 live commerce initiative that connected brands, sellers and influencers with engaging customers in real time. More than 10,000 brands and 2,00,000 sellers have come together to offer more than 10 styles of fashionable clothing and accessories for men, women and children.

The week-long event, from June 10-17, saw customers from across the country shop for products including men’s t-shirts, jeans, formal wear and wedding wear. Other products include western clothing for women, sarees, shoes and watches. With the arrival of the monsoon and the resumption of travel, raincoats, backpacks, handbags, suitcases and sports bags have seen increased traction. As children across the country return to school, an increased demand for uniforms, badges and black shoes has also been seen.

As Indians become more health conscious, fitness and health products have become priority purchases for consumers, with more than 70% of purchases representing sporting goods including running shoes, gym shoes, badminton and cricket.

Customers from cities such as Bangalore, Kolkata, New Delhi, Mumbai, Pune, Guwahati and Muzaffarpur saw the highest engagement rate. The platform witnessed a strong response from the states of Karnataka, Uttar Pradesh and Maharashtra, followed by Bihar and West Bengal.

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