Monterey Bay Aquarium partners with footwear company for biodegradable sneakers – Monterey Herald

MONTEREY — The Monterey Bay Aquarium has entered into a new partnership with a company that has made the world’s first fully biodegradable shoe, with a portion of the proceeds from each sale going to support the aquarium’s mission.

“We are thrilled to partner with Blueview, the world’s first biodegradable sneaker,” Claudia Pineda Tibbs, sustainability program manager for the Monterey Bay Aquarium, said in an email.

The limited-edition Blueview Pacific sneaker launched Thursday and is exclusively available nationwide through the company’s website, with 5% of proceeds from each purchase going to support the Monterey Bay Aquarium and its mission to inspire. ocean conservation.

Blueview’s sneakers are made with plant-based materials to provide consumers with an eco-friendly footwear option that the company says will help protect the planet from pollution. The sizes of the fully biodegradable sneakers range from 5 to 14.5 and are priced at $135 a pair.

“We are honored and excited to partner with the Monterey Bay Aquarium on this new colorway,” Blueview CEO Stephen Mayfield said in a press release. “We are thrilled to partner with an organization that is equally committed to the future of our planet, allowing us to have a greater impact in the fight against plastic pollution and to inspire the protection of our oceans.”

The partnership between the shoe brand and the non-profit organization came as the Monterey Bay Aquarium seeks to partner with aligned companies to highlight solution-based products and innovative technologies that respond to climate change and other sustainability challenges.

“The Monterey Bay Aquarium is committed to fighting plastic pollution. We no longer have single-use plastic packaging in our cafe, we have eliminated all single-use plastic packaging from our store and we have supported unprecedented policies like SB54 that will dramatically reduce the amount of single-use plastic waste,” Tibbs said. “Solving the plastic crisis requires many solutions and we are thrilled to partner with a brand that uses techniques innovative manufacturing processes to keep plastic out of its products from the start.”

Senate Bill 54 was signed into law by Governor Gavin Newsom in June, requiring all packaging in California to be recyclable or compostable by 2032, reducing plastic packaging by 25% over 10 years, and requiring that 65% of all single-use plastic packaging is recycled. in the same period of time.

Additionally, the legislation shifts the burden of plastic pollution from consumers to the plastics industry by raising $5 billion from industry members over 10 years to support efforts to reduce plastic pollution and support businesses. disadvantaged communities most affected by the harmful effects of plastic waste.

Around 12 million tonnes of plastic pollute the ocean every year, coming from coastal and inland areas through storm drains, rivers and other waterways. It comes from different sources such as lightweight plastic bags and Styrofoam that can travel by air from landfills or street trash, wash up in drainage systems, and be carried into the ocean. The plastic can come from microfibers thrown off clothes in washing machines, which can also end up in the ocean.

Blueview was born from the meeting of two surfers who discovered a shared love and concern for the oceans and the planet, becoming the world’s first biodegradable footwear brand dedicated to protecting the planet from plastic pollution. Its shoes are made with bio-based materials to create a durable, yet long-lasting sneaker, according to the company’s profile. All Blueview products are vegan and do not create microplastics.

Blueview is leading the promotional effort for its limited-edition Pacific sneaker, available only through its online store. Visit blueviewfootwear.com for more information.

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