Nuusol makes flip flops and slides

CALDWELL, Idaho – It’s easy to find flip flops and thongs at any shoe retailer or department store, but finding one that’s made locally is easier than you might think. NuuSol, based in Caldwell, went into business three years ago.

“We do our own manufacturing, our own distribution, sales execution, we currently have four different styles of shoes,” said NuuSol president and owner Chance Stevenson.

They incorporate something that you will rarely find used here in the United States.

“We make EVA injections for our products,” Stevenson said.

It is perhaps safe to say that most people have no idea what EVA is. Stevenson gives a visual example of what plastic material can do.

“So what I’m holding are the two size 6 females. That’s the size of the mold cavity. If you don’t add expansion material and foam to it, that’s what it is. would be. Just a hard little rock like this, “Stevenson explained.

The shoe company has grown so quickly that it has doubled its profits every year since its inception, has been able to regularly hire more locals, and has expanded its core product line from one to four in just three years.

But what Stevenson says he is most proud of is their location, being one of the only shoe companies to manufacture their products solely in the United States.

“There are so many overseas-made shoes. Why not here? Why not in America? It can be done, and we prove it. It’s a challenge without a doubt, but we prove the model to be a success. “Stevenson said.

The decision to keep everything here in Idaho has made the pandemic a little easier for them.

“It has been a challenge, but we face a lot less of a challenge than many of our competitors, as we don’t have to try to navigate this safeguarded supply chain from overseas or deal with it. when facilities are closed, ”Stevenson said.

But no matter what state or country you buy them in, every customer gets a little piece of State Gem.

“We name each of our products after a town in Idaho, and we intend to maintain that model. We are very proud of our state and bringing some recognition to these small towns is great,” he said. Stevenson said.

While other shoe companies may go overseas to save money, this proud Made in Idaho company is going nowhere.

“Idaho is our home. Multigenerational. We are rabid backcountry people and being able to start a business and create jobs in the Treasure Valley is very important to us,” Stevenson said with a smile.

Another detail about NuuSol is their charitable aspect. They tell us there are several different inspections that each pair of sandals and slides goes through before they are distributed to look for something wrong, including minor cosmetic flaws.

Instead of throwing them in the trash, the shoes are donated to Soles4Souls, a non-profit organization that distributes shoes to those in need in countries around the world.

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