Rothy’s opens its first Atlanta shoe store in the Westside Provisions District
Californian lifestyle brand Rothy’s recently opened its first Atlanta store in the Westside Provisions District (1210 Howell Mill Road Northwest). Located between Hudson Grace and Design Within Reach, the boutique offers durable, machine-washable handbags, accessories and shoes for men and women, including best-selling shoes like the Point and Driving Loafer. One of eight physical stores nationwide, the Atlanta location is Rothy’s first location in the Southeast.
Opening the brand’s first Southeast store here in Georgia, Rothy’s Vice President of Retail, Mo Vachon, said, “We were drawn to the vibrant culture and strong community that make Atlanta so special,” as well as easy walking access to the Westside shopping area.
In keeping with the company’s green philosophy, the interior of the 889 square foot store is constructed with several sustainable elements, including FSC-certified wood, 100% recycled paint and other environmentally friendly materials. And for the first time ever, the store has integrated product materials into its design: the burnt-orange removable cushion covers are made from the same signature, washable knit as the men’s RS01 Minimalist Sneaker.
Vachon says that with light-filled windows and warm peach and natural tones, the store’s “clean, elevated aesthetic” mirrors that of its products. Try on the Lace Up, Flat, Square Mary Jane and other popular shoe styles in a spacious seating area or browse for shoes and the brand’s latest accessories, including the lightweight tote and coordinating bracelet, displayed on raised shelves throughout the space. .
Store hours: Monday to Saturday 11 a.m. to 7 p.m. and Sunday 12 p.m. to 6 p.m.