WATCH NOW: Kenosha’s Iconic Company, Chiappetta Shoes, Will Move to a Bigger Location This Fall | Local News
Chiappetta Shoes is expected to move to a much larger location later this year.
The owners of the iconic Kenosha business plan to move from their 20+ year old space at 6821 39th Ave. to the newly renovated building at 4820 75th St. this fall.
“It’s exciting,” said co-owner Anthony Chiappetta. “For us, it’s an investment in the city. We are very grateful to be part of this community.
Anthony, 37, and his brother Nicholas Chiappetta, 35, are the fourth-generation owners of the business, founded in 1921 and originally located on 22nd Avenue in the Uptown neighborhood. The duo have been involved in the family business all their lives.
Anthony Chiappetta said they had been looking for a more suitable space for about four years and finally settled on 4820 75th St. because it ticked all the right boxes.
“We currently occupy approximately 5,300 square feet and any new building we consider had to be at least 10,000 square feet,” Chiappetta said.
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“Inventory space is at a premium. We need a nice selling area, but we also need a lot of space for inventory. It’s a tough mix. There’s no lots of buildings in Kenosha that had that…. 4820 75th St. is what we bought from the guy who bought that building, the old Blockbuster and the vacant lots between it and Dairy Queen.
Plan enlargement, design
Chiappetta said their new building had a new parking lot and a new facade.
“It’s totally white box. It was a perfect opportunity for us,” Chiappetta said. “We will also be adding to the back of the building. The building itself is 8,000 square feet. We’re going to add just under 3,000 in the back and do the basement as well. We want to make a decision of 20 years against a decision of 8 to 12 years. »
Chiappetta said they hope to move to October or November. The brothers collect quotes for the design component and work with architect Tony Garza of Tgar Group, Inc.
Chiappetta said they were “going through the design process” and thinking about what materials they wanted to use. Because cork is a major component of shoes and orthotics, Chiappetta expects it to be used in the design.
“We want to keep him warm,” Chiappetta said. “We don’t want it to be super clean and cold. I want it to be more warm and inviting. It’s about striking a balance between old school and super, super modern.
He said the building at 6821 39th Ave. will eventually be sold.
Aldus. Dan Prozanski represents the city’s 14th arrondissement. says he welcomes Chiappetta Shoes to his neighborhood.
“It is a pleasure to welcome Chiappetta Shoes to the 14th arrondissement. Chiappetta Shoes is a Kenosha landmark, in business for over 100 years. It will be a great addition to the neighborhood,” he said.
Chiappetta said the company had a tough 2020 due to the COVID-19 pandemic and the city’s historic unrest, but was doing well. He said 2021 was their best year ever.
“2021 has been really good from a sales perspective,” he said. “As far as customers are concerned, we had a very good run locally. We’ve been around for 101 years, but there’s still room for growth. There are still many people who don’t know who we are or what we do.
Chiappetta said the company began adding advertising in the Chicago Tribune in 2019.
“Our business has transformed to about 40% from Illinois (customers),” he said. “We explored adding more stores and things like that, but I’d rather have one big store under one roof and keep growing.”
The company currently has 15 full-time and part-time employees.
Chiappetta Shoes offers custom orthotics known as pedortheses, over-the-counter orthotics, fashion shoes, shoe repairs, and “old fashioned seating and fitting service,” among others. It is one of several hundred such stores in the country, added Anthony Chiappetta.